Carte Blanche
Zurich, Switzerland / 2020
Pictures by Marcel Meier
Carte Blanche is a private watch project, conceived from a profound passion for horology and a desire for personal expression. During the COVID-19 pandemic, the journey of designing and producing watches commenced, delving into a long-standing interest in various watch designs and realizing a lifelong dream of creating a personal timepiece. What began as a pastime rapidly evolved into a fervent passion.
Establishing the watch brand has presented numerous challenges, encompassing intricate design decisions, complex financial strategies, and rigorous negotiations. Each step of this journey has been a profound learning experience, compelling growth in unexpected ways. Although the project remains ongoing, it can be asserted with confidence that it has been an immensely rewarding endeavor.
The brand Carte Blanche symbolizes the courage to deviate from the conventional path and undertake bold, adventurous endeavors. The core ethos of the brand is to think outside the box. By offering vintage-inspired designs, customers are provided with Swiss-made quality watches that embody this adventurous spirit. Each piece is a harmonious blend of traditional craftsmanship and innovative design, delivering a unique timekeeping experience that stands distinct from mainstream offerings.
