Sturm & Drang - Fondazone Prada
Milano, Italy / 2021
With gta Exhibitions
Originating from a collaboration between Fondazione Prada and gta Exhibitions at the ETH Zurich Department of Architecture, Sturm&Drang consists of a series of online masterclasses starting on 7 April 2021 and an exhibition project held at Osservatorio Fondazione Prada in Milan from 16 September 2021 to 17 January 2022, later traveling to gta exhibitions, ETH Zurich.
CGI (Computer-Generated Imagery) is the creation of still or animated visual content using imaging software. It is used across various fields, including film special effects, video games, online chat rooms, warfare, medicine, engineering, architectural design, visual art, advertising, television, augmented reality (AR), and virtual reality (VR) applications.
Strengthened by the pandemic, CGI is also gaining a growing presence in everyday life through social media. The project title plays on Sturm und Drang (Storm and Stress), the German cultural and literary movement of the late 18th century. It refers to the dual nature of CGI, which, with its ability to create both hyper-realistic and fantastical images, can perfectly reproduce atmospheric effects like storms—deceiving the viewer’s perception and emotionally engaging audiences.
The first phase of the project is the online university course “Sturm&Drang Studio”, designed for 185 students at ETH Zurich and taught by tutors Luigi Alberto Cippini, Fredi Fischli, and Niels Olsen. Launched on 22 February 2021, the course “History of Art and Architecture: Exhibiting Architecture” introduces exhibition-making as an architectural practice.
Conceived as a collaborative platform for analysis and production, Sturm&Drang Studio emerges from the exchange of expertise between an academic institution, ETH Zurich, and a cultural center, Fondazione Prada.


